Partner with an organization that is in the community, giving back to the community, and being a voice for the community. We walking the walk not just talking the talk. There is no organization in Birmingham that educates, empowers, and encourages people to support their own people.

Benefits to this partnership are:

1. Increase Your Funding

In my experience, the organization with the larger finance and development departments is the one that takes care of the project funding and distribution of money. However, if you represent the smaller organization, don’t be too quick to abdicate those responsibilities—which can actually be opportunities to learn, gain experience, and expand your network—entirely.

For example, if your partner organization has a lot of clout with big foundations, make sure that you are involved in all meetings and proposals to ensure that you are able to make connections that could lead to independent grants down the line.

Also, think about how the partner project will look to funders in the future. Even if they aren’t able to fund this particular partnership, how is the project adding to your credibility? How can the project allow you to pitch your work in a different way or at a different level?

For instance, a grassroots community organization can get a huge boost in prestige by working with a university research department that proves that its approach is effective in reducing crime or increasing school attendance. Brainstorm these questions with your development staff as you are considering new partnership opportunities to see how these alliances could benefit you even more in the future.

2. Build Your Capacity

A partnership isn’t about sharing work—it’s about sharing resources. When you initially sign up for a partnership, you might focus on the project-specific resources you will share, such as research, access to a new population, or communications skills, but you can actually learn much more. Partnerships put you in close contact with another organization very similar to yours, giving you the opportunity to observe how it structures its departments, treats its staff, and conducts fundraising.

Moreover, thanks to the extra resources you have because of that partnership , you should have extra time in your day to actually implement any changes you want to make. 

3. Offer Your Staff New Opportunities

Because of consistent under-staffing in nonprofits, especially in administrative roles, junior staff can often be overburdened with grunt work rather than opportunities to work their way up the ladder at your organization.

So, as you start to sketch out your partnership, think of ways you can use that alliance to help less experienced employees lead and learn. Involve them in conference calls and meetings, and show your partners how much you respect your colleagues by listening to them and seriously considering their suggestions. Not only will that take some of the day-to-day pressure from your established leadership team, your junior staff will appreciate the trust you place in them and be more motivated in their other work. 

4. Carve Out Your Identity

If you have been struggling with branding and identity, a partnership can be a good way to differentiate yourself within the field. For instance, maybe you’re part of an elder care facility partnering with a nutritional research firm. Your partner provides rigorous data analysis and recommendations that allow service providers to improve health outcomes for their clients—and so, because of that partnership, you might find that rather than being “just another” nursing home, you can position yourself as an expert in the overlapping issues of diet, health, and age, and offer comprehensive services to ensure active later years. 

We have three different levels of partnership:


We need all the help we can get to help people and businesses to become educated, encouraged, and empowered.

  • Your company will be featured in our blog posts or email newsletters.
  • You will have access to freebies or discounts for customers that purchase the sponsor’s product or sign up for its service.
  • Your logo will be included in the membership directory as well as any promotional events.
  • We will encourage your social media followers to “like” or share your content, group, or page.


If you want to create a similar organization or directory in your city, state, or country. Our organization empowers people to learn about themselves, their history, and to become entrepreneurs. We also assist businesses in attracting clients and flow resources back into their communities.

We will

  • Set up your organization
  • Create your bylaws
  • Design a website and social media page (through Greater Works Business Services)
  • Help promote your organization
  • Provide support


If you need help promoting your business, don’t have to be a member of Birmingham Black Business Alliance in order for you to sign up. Join BBEA is optional and encouraged, but it’s not mandatory.

Features including:

  • Designing social media page
  • Create promotional material
  • Advertise your business through social media and traditional methods
  • Ongoing support

Now you know what partnerships we offer, click here to get started.